Media and Corporate Communications Tel: 01691 680717   Email Jools Payne

The press kit for start-ups

Good photography of an organisation’s key players is a must – as is a well written brief for the photographer. Photo Hawk Photography

So you’ve launched your new business. Hopefully, you’ve gained some good media coverage and secured quality exposure for your company, brand or service in your target media. Now the challenge is to maintain that exposure at a rate that is affordable and a pace that is manageable given your primary business commitments.

How do you do that?

As a start-up business, it’s likely you’ll be managing your own PR so you’ll need to develop a press pack. Investing time early on to develop this piece of kit will reap rewards in the long run. It will save you time by not having to reinvent the wheel with each media enquiry you prompt or receive.

A good press pack, or press kit as some call it, will likely include the following:

This is the ammunition you need to have at your fingertips when you approach the press to sell in your story. Modern journalism is fast-paced and newsdesks are running increasingly lean and mean. In short, reporters are time-starved and thin on the ground. You need to be in a position to make their life easier and get them the information they need quickly and accurately. That is what will help you steal a march on your competitors.

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