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Extramuros: Art Outside the Walls Exhibition Launch

Client: Qube
Project: Extramuros: Art Outside the Walls Exhibition Launch
Brief: Media Relations & Event Management
Budget: Tiny

Brief: Obtain local and regional awareness of this innovative art project to drive visitors to the outdoor exhibition in Ellesmere, Shropshire.

Event manage the simultaneous symposium Extramuros: Commissioning Art and Ideas for the Landscape aimed at bringing artists and art commissioners together.

Extramuros was a thoroughly modern, imaginative exchange of sculpture and ideas between the rural areas of Shropshire, Andalucia and Asturias in Spain, and Aderas in Portugal.

The Jools Payne Partnership put Extramuros firmly on the front pages of key local weekly and regional daily press including the Shropshire Star and achieved several full colour feature articles in the region’s lifestyle glossy magazines.

The Extramuros launch and its preceding seminar, Extramuros: Commissioning Art and Ideas for the Landscape, were well planned, imaginatively executed, enjoyable, and memorable events, which continued to reap column inches over the duration of the six week exhibition.

At the post project review our client declared: “You far exceeded our expectations and went above and beyond what we ever hoped to achieve with the publicity.”