Posts Tagged ‘PR’
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The press kit for start-ups
So you’ve launched your new business. Hopefully, you’ve gained some good media coverage and secured quality exposure for your company, brand or service in your target media. Now the challenge is to maintain that exposure at a rate that is affordable and a pace that is manageable given your primary business commitments. How do you…
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60 minutes to convince
As we hurtle headlong into the London 2012 and Team GB fever I’m eagerly anticipating the return of my favourite BBC2 TV programme Twenty 12. It’s a wonderfully clever, brilliantly written and superbly acted ‘mockumentary’ ...
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Aligning activity
There is always so much to do when you are starting your own business it can be easy to overlook the fact that you need to actually tell people you’re out there. Conversely, some start-up ...
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